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- 🤔 what is the anti-anti-dei movement?
🤔 what is the anti-anti-dei movement?
and will it continue to pick up momentum?
Happy Friday HR friends!👋
Today we’re having a look at the anti-anti-DEI movement 🧠
We want to remain as balanced as possible here, so it’s always good to look at such an important topic from both sides. And for all the “anti-DEI” talk and stories, we need to acknowledge that there is a growing movement in the other direction as well.
We’ll be in touch with more content to help you create a happier, more productive workplace for your teams, next week!✨💪
In Today’s Edition
🤔 The Business Case for Standing Firm on DEI initiatives
🛋️ The Break Room: Real Talk About DEI Resistance (And How to Handle It)
📚 Human Readsources: DoorDash settles lawsuit over misused worker tips, Data breach exposes 3.3 million people's information, Federal workers face tough private sector transition.
Because every company (and their) workforce is unique…

We may not agree on everything, but every company culture is unique. (Can’t we agree on that at least 😂)
Did you know that 72% of companies are currently facing pressure to roll back their diversity initiatives, despite mountains of evidence showing diverse teams outperform their homogeneous counterparts by up to 35%? The pendulum of progress often swings back before surging forward again.
This pattern of resistance to workplace evolution isn't new - we've seen similar pushback during every major shift from the introduction of equal pay legislation to flexible work arrangements. Each time, organizations that stayed the course and kept their eyes on long-term value creation emerged stronger, while those who retreated often found themselves scrambling to catch up years later.
For HR leaders and professionals, this moment presents both a challenge and an opportunity to demonstrate true strategic leadership. Rather than getting caught up in political crosswinds, successful HR teams are doubling down on data-driven approaches that connect diversity initiatives directly to business outcomes and organizational performance.
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🎯 The Business Case for Standing Firm on DEI
For most of us, the anti-DEI movement isn't just another HR headache, it's a critical moment for our profession. While politicians and pundits debate, we're seeing major companies caught between external pressure and the proven benefits of diverse workplaces.
For HR pros, this means walking a tightrope between maintaining effective DEI programs and navigating increasingly complex political waters.
The data tells the story: companies like Apple are actively rejecting anti-DEI pressure, with shareholders voting overwhelmingly to maintain diversity initiatives. Why?
Because they've seen the measurable impact on innovation, market growth, and talent retention. Smart organizations are focusing on the business case - diverse teams make better decisions, reach broader markets, and drive stronger financial results.
Here's your action plan: Double down on metrics that matter to your C-suite (think revenue, retention, and innovation stats). Replace politically charged language with business-focused terms if needed, but keep the core programs intact.
Document everything - especially how your DEI initiatives directly impact business goals. And remember, this isn't just about compliance or optics - it's about building the high-performing teams your organization needs to succeed.
Keep it strategic, keep it measurable, and keep it focused on business outcomes. 💪
🔗 Relevant links
👀 TLDR
You don't have to be anti-DEI or anti-anti-DEI, you can just be pro-employees!
⚡ Takeaway and Try
- 📈 Create a "DEI Impact Dashboard" that tracks monthly diversity metrics alongside business KPIs. Map correlations between team composition and performance indicators like revenue, innovation output, and customer satisfaction. Implement through a collaborative effort between HR analytics and Finance teams, using existing data systems. Measure success through improved decision-making speed and increased budget allocation for evidence-backed DEI initiatives.
- 🤝 Launch a "Business Case Study Program" where each quarter, one successful DEI initiative is thoroughly documented with its direct business impact. Partner with Finance to quantify cost savings, revenue increases, or productivity gains. Create templated case study formats and train HR business partners to capture relevant data. Track the number of leadership approvals for new DEI initiatives and increased cross-departmental support.
- 📊 Implement a "Retention Analytics Framework" that specifically correlates diversity factors with employee longevity and performance. Work with data analysts to create monthly reports showing turnover costs saved through improved retention of diverse talent. Set up automated tracking systems and regular review meetings. Measure through reduced turnover costs and improved retention rates among underrepresented groups.
- 🎯 Establish a "Market Impact Assessment" program linking diverse team composition to market expansion success. Collaborate with Sales and Marketing to track how diverse teams perform in new markets or customer segments. Create quarterly reports showing revenue growth in areas led by diverse teams. Track new market penetration rates and customer diversity metrics.
☕ The Break Room: What's Your Take?

📚 Human Readsources
🏢 DoorDash Pays $16.7M for Misusing Worker Tips (HR Dive) - DoorDash pays $16.75M settlement for misusing delivery workers' tips.
⚖️ DISA Data Breach Exposes 3.3 Million People's Data (HR Dive) - Data breach at DISA exposes personal information of 3.3M people.
📊 Federal Workers Face Tough Job Market After Exodus (HR Brew) - Federal workers face uncertain job market after mass resignations.
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Thanks for reading to the end and we hope today’s edition sparked some new ideas for your workplace! 🧠
We know you’re super busy and really appreciate you letting us into your inbox a few times a week. 😀
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